What is the definition of Selling Engineering?

"Selling engineering" is like selling a magic trick - you make the audience believe in something that's just a cleverly disguised set piece. It's the art of convincing people (or companies) that their complex, often abstract products or services are straightforward, user-friendly, and easy-peasy to understand. It's the act of turning "mysterious tech" into "simple wiring" or "innovative machinery" so everyone can take it home without needing a degree in physics.

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Here's a chilling example sentence: "The marketing team decided to 'ell engineering' the idea that our new drone could fly higher than a skyscraper, promising it would 'olve your sky-dwelling problems'."